The world is changing, and innovation is needed to move an organization forward. Jobs to be Done: A Roadmap for Customer-Centered Innovation The book covers topics like why innovation fails, how to employ the framework to customer needs, the language of Jobs to be Done, and much more. Tony Ulwick has spent over 25 years helping companies put JTBD theory into practice, and he’s taken his insights and shared them in this book. Find techniques to make offerings that people want and strategies that make people want your offering. The book covers the basics of JTBD as well as some insider tips and advice on how to apply lessons to your own life. This classic guide to JTBD by Jim Kalbach packs a powerful punch. The Jobs to be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs Looking for even more literary choices to help you innovate? Check out our lists of innovation books and design thinking books to read. These Jobs to be Done books cover the skills and techniques of this framework in an easy to follow and understand way. ![]() If you’ve already reviewed our introductory training article, you may be interested in finding more resources to expand your knowledge about this framework and how to apply it to your own creative challenges and innovative problem-solving experiments. In a previous article, we covered training on the Jobs to be Done framework – a popular theory that describes and explores consumer action. Check out these popular JTBD book recommendations.
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